Image, partnerships & strategy for music and alternative culture.
The Underground Appeal is an independent creative and strategy studio working with artists, labels and brands rooted in music and alternative culture.
Based in Paris, working worldwide.
what we do
IMAGE
How you are perceived
Artist identity, creative direction, visual strategy, content and digital presence.
PARTNERSHIPS
Who you connect with
Brand collaborations, endorsements and activations developed around the artist and their identity.
STRATEGY
How you move forward
Campaign strategy, creative activations, project management and coordination across releases, launches and key moments.
behind TUA
I’m Myriam, founder of The Underground Appeal (TUA).
My background spans record labels, artist management, creative strategy, project management and brand partnerships. Before launching TUA, I worked with Universal Music France and Nuclear Blast Records / Believe, developing and leading projects across international artist campaigns.
Alongside TUA, I also work in artist management at Bad Behavior Management, giving me a day-to-day perspective on artist development that directly informs the way I approach image, partnerships and strategy.
projects gallery
Perturbator & Schott NYC
Image · Partnerships · Strategy
Parkay Drive & ESP Guitars
Activation · Partnerships · Sales
Nuclear Blast Records & Hellfest Open Air
Strategy · Activation · Project Management
